Category: Services


Process Matters: Turning Observations Into Action Steps

Written by:  Tracy Dunn

Observing Process

Have you ever watched someone doing something or better yet struggling with a task and thought to yourself, “why don’t they just…?”

I started going to a chiropractor this past year. The difficult thing for me is taking the time to schedule and go to appointments multiple times per week.  I like to observe people and observing people at the chiropractor’s office is no exception. I find it interesting to hear other’s tales of how they landed at the chiropractor- a fall, an accident, a temporary lapse in judgment doing something they knew was not going to turn out well. I also like observing the caregivers. I watch people check in and out at the front desk, sit in the waiting room and the chiropractors who care for everyone. The chiropractor in this scenario is a bit like a ringmaster at the circus.   In this area, we have two people in traction, in the center ring we have manual adjustments happening and over here we have education and exercises going on. Funny thought, right?

The chiropractors and front desk staff run a pretty tight ship. It is essential. While quality of care is certainly their primary goal, volume is how they make money. The appointments need to run smoothly and efficiently to effectively treat large numbers of patients in a day.

Back to my story. I was seeing the chiropractor multiple times per week and it was exhausting.  I kept going though because I was experiencing positive results. However, I saw the efficient, well-oiled machine break down when it came to me needing to schedule an appointment on a Saturday. Dreaded Saturdays when there was only one chiropractor and no one manning the front desk-chaos. At that point, lack of staff turned into longer wait times. The eloquent ringmaster-chiropractor literally did circles around himself, keeping track of who was where and what he was doing became quite challenging.

On Saturdays, I observed their efficient Monday – Friday system break down. When tasks are appointed and each team member does their part- efficiency is the result. Throw all those tasks to one person on the weekend and you might as well start the circus music! It just doesn’t work. That is why we stress the importance of communication and teamwork. It takes a plan and people to carry it out.

Improving Process

One day, as I watched my chiropractor pirouette around the office I said, “You know you need a process for Saturdays and I think I can help.” Nervously and a bit embarrassed, he looked at me knowing I was right. Frustrated, he replied “tell me, I need all the help I can get.”

It came down to preparation on Fridays. Patient files were pulled in order of their appointments and readied for the chiropractor. This allowed the chiropractor to stay in the exam area and not run back and forth to the front desk. It allowed more time to focus on the notes he needed to write for each patient. Lastly, I suggested when the front desk scheduled someone for Saturday that they also scheduled the next appointment at that time. This allowed more time to focus on the patient and smoothly get patients in and out.

Not long after implementing these changes, the chiropractor pulled me aside and said, “Hey, you know we used your ideas and it is working out for us!” I smiled and replied, “I know! I can tell because the circus has left town.”

Take Away

Why am I sharing this story?  I truly believe that as employers, we need to take time to evaluate our own processes. What is working? What is not? How can we streamline or utilize people more efficiently? Simple moments of pause and observation can greatly affect what and how we do our day to day work.  So in short, PROCESS MATTERS.  


Tracy Dunn is a Project Facilitator for Snow Consulting and has extensive experience working in the medical community with a special focus on sleep medicine, respiratory care, service coordination and compliance.  Ms. Dunn has experience in hospital clinical, off sight and in home care management and is known for her industry and product knowledge, business development and tenacity in providing outstanding service for the patients directly or indirectly under her care and supervision.  Ms. Dunn also works in the Sleep Center at Children’s Hospital & Medical Center in Omaha, NE.


Doing More With Less:  Leveraging Business Partnerships for Educational Success

Written by: Shannon Snow

Recently, Snow Consulting Services was retained by a client to conduct some case studies on how the business community influences education. This client was looking for opportunities to increase the impact of education without requiring additional resources – hence do more with less.

During the process we identified several valuable lessons that can be considered when developing workforce partnerships between industry and education – lessons that we are excited to share with you.

Bright Horizons: Corporate Developed Curriculum

The Child Development Associate (CDA) credential has been around for decades, but in 2007 the eCDA program at Bright Horizons University was established.  Much of the curriculum development and delivery systems were created by Bright Horizons through utilization of external consultants and specialists, and then made available to educational partners. Bright Horizons has taken the burden of program development off the service provider and expanded the availability of quality, early childhood development education nationally.

Northampton Community College is Bright Horizon’s preferred educational partner.  They have created a stackable credential leading to an Associate’s degree that recognizes Bright Horizon’s internal training, allowing them to deliver online education to Bright Horizon’s employees nationally.


  • Industry driven and developed programming can be adapted to educational credentials.
  • Letting industry lead streamlines the development of skills-based curriculum.
  • Businesses can standardize curriculum nationally, utilizing their network to create educational standards.

Western Association of Food Chains: Workforce Based Competency Identification

Retail leaders shared a concern over lacking skills in the current workforce.  They recognized a need for increased education for management level employees.  As a group, with the help of an industrial psychologist, they developed the core competencies essential for success as a manager in the retail space.

This group reached out to local community colleges to partner in the creation of an online curriculum for the Retail Management Certificate.  A different model, the group partners with colleges nationally instead of one preferred educational provider.  Their commitment to excellence and career advancement led to industry changes.


  • Industry can lead by identifying competencies and leaning on educational providers for coursework development.
  • Valuing educational credentials can lead to an expectation of better skills within industry.

Health Careers Collaborative or Greater Cincinnati (HCC): Employer Support Equals Student Success

HCC was developed under the umbrellas of Partners for a Competitive Workforce, an effort of the Greater Cincinnati workforce network that brings all the area’s workforce initiatives together. HCC developed partnerships, that serve frontline incumbent workers from area hospitals along with jobseekers and unemployed/underemployed individuals.

Employer commitment and flexibility are key to the success of this program. Participants enjoy flexible work hours, funding and pre- payment options, support services such as childcare and transportation are provided, credits are transferable between institutions and more.  Developmental education is also provided to participants if needed.


  • Marrying workforce development efforts, employer needs, and educational initiatives can have a powerful impact when all partners are invested in the success of the program.
  • Employer engagement and willingness to establish a flexible work environment allow more individuals to access training.
  • Understanding of needs for developmental education in addition to industry required credentials increases student success.

Shannon Snow is the Principal at Snow Consulting Services. She is a licensed City Planner who focuses in facilities planning and operational support.  She has over a decade of professional experieEnce and founded Snow Consulting Services in 2016.


Insights: What to Expect from Snow’s Blog

Written by:  Shannon Snow, AICP

Thank you all for your continued support of Snow Consulting Services.  I hope you have enjoyed getting to know our company and our team over the last month. While it has been fun sharing with you who we are, we are most excited to share what we do, and this is why the Snow Consulting Services blog was launched.

Our dream is that this blog becomes a hub for quality content for our clients and target industries.  Some of the features launching in February are discussed in the remainder of this post.  If there is a feature you would like to see, or if you would like to guest blog, we would love to hear from you!

Industry Trends Information

The first feature you will get to experience is industry trend information, brought to you from the source.  Each month Snow will feature a guest blogger who has blazed an innovative path in their industry, they will share tips, tricks, and secrets about how they achieved project success.  The guest bloggers will provide the topics that will lead to…

Focused Conversation

Each month we are going to take a deep dive into one pressing topic in the industries we serve, a topic selected in conjunction with our guest blogger who will provide an outside perspective.  We will leverage our broad experience and multiple viewpoints to express how these topics impact multiple areas of your organization.


Each month, these perspectives will be consolidated into an e-newsletter, bringing our expertise to your inbox.  This will make the content more accessible and allow our users to share our quality content with others who value our perspective.  To sign up for the e-newsletter, please contact

Shannon Snow is the Principal at Snow Consulting Services. She is a licensed City Planner who focuses in facilities planning and operational support.  She has over a decade of professional experieEnce and founded Snow Consulting Services in 2016.


In Focus: Community

Written by: Ted Stilwill

Shannon has already mentioned in her introductory blog that Snow Consulting occupies the “middle space” between the initial visioning that drives project planning and the actual execution of the project.  As a team, we are also committed to three critical issues that drive our work in that middle space.  We know that we will have to know about the details that shape our client’s program direction as well as the client’s philosophy and strategies for operations.  But we also believe that we have to gain a third important client perspective.  We call it community, and it is our client’s grounded commitment to the stakeholders that they ultimately serve.  I would like to single out that community perspective for comment today and we will take up other perspectives in future posts.

For educational institutions, community is where they hope to have both immediate and long-range impactFor a non-profit or early childhood provider, community may be the families in a neighborhood. For a school district it may be the district’s students and their families.  For community colleges, their impact directly affects students as well as the economic potential of the region.  In my personal experience, the strength and effectiveness of the community connection is the most critical factor for achieving success in education.  The community connection means that the educational institution has data, stories and relationships that help them to understand and connect with their community.

We help clients nurture that unique community focus and establish important partnerships whatever their community, because an effective educational organization has a truly symbiotic relationship with its community.  Snow Consulting is committed to using both objective data and personal perspectives from the client and from community to help guide the success of any project.

Ted Stilwill is a Senior Project Facilitator with Snow Consulting Services. He has worked in education at the local, state and national level.  He most recently headed the Learning Community in Omaha, Nebraska.


In Focus: Programming

Written by: Rachel Murdoch 

My name is Rachel Murdoch. I am a mom of a precious 2-year old girl and I live in Omaha, Nebraska. I am originally from Sioux City, Iowa but have not lived in the Midwest since I left for college quite a few years ago. My pursuit of education, adventure and professional development took me to Minneapolis, MN; Suzaka, Japan; Los Angeles, CA; Anchorage, AK; and most recently to Omaha, NE. In December of 2014 I took some time away from the workplace to be a mom and regroup after such a big life transition.

However in August of 2016, the stars lined up and a mutual friend introduced me to Shannon Snow of Snow Consulting Services. The first time I met Shannon we talked through my resume and she shared contacts and leads for me to follow up on, so that I could re-enter the workforce. Shortly after, Shannon approached me and asked if I would be willing to join her team part time on a project basis. Though I did not anticipate this development, I am thankful to be working with such a passionate, caring and skilled group of individuals. Shannon is one of the most genuinely kind, generous, talented and supportive leaders I know and it is truly an honor to be a member of the Snow Consulting Team.

Rachel’s Story

My professional life has been focused on the programming side of the college, university and life. Much of my time has been spent finding creative ways to teach and foster learning outside the classroom. As a Student Development practitioner and a life long learner, I deeply want students and individuals to understand there are opportunities for learning embedded in all areas of their lives, even outside the classroom. Yet I am convinced that learning doesn’t just HAPPEN. As leaders and educators a high degree of intentionality is required to prepare learning environments to ensure they are ripe for learning.

As administrators, it is our responsibility to name the things we hope for our students/clients to receive so that we can measure success and if necessary adjust our direction going forward. As the Director of Residence Life at Biola University I was a part of the leadership team that established program objectives, learning outcomes, assessment and evaluation standards for students within the residential housing community. Each year, one of my favorite things was reviewing the creative programs students and staff planned throughout the semester, identifying evidence of learning, providing feedback and celebrating successes!

Programming Focus Area

I help lead the Programming Focus at Snow Consulting, these efforts evaluate the delivery of services intended to meet the needs of students or clients. They evaluate what services are being delivered and modifications that need to be made to the client-facing product in order to achieve goals.  Snow supports these efforts through our main services; Project Facilitation, Report Generation, and Advisory Services.

Programming Focused projects often have a very narrow scope, focused on solving an individual problem within the organization. Projects developed in the Program Focus usually require the involvement of people with detailed knowledge about the delivery of services and the population they’re trying to impact. As a result, these projects often get stereotyped as being siloed.

Strategies developed in the Program Focus area may result in a need to evaluate organizational priorities and shift resources to achieve goals. Some of the projects organizations my chose to complete that have a Programming Focus include:

  • Program Development or Academic Plan
  • Housing Study
  • Academic or Program Assessment
  • Student Services Compliance

The Programming Focus is important because it supports other areas by exploring how goals identified in the Community and Operations Focus areas can be achieved.

An Environmental Scan is typically approached with a Community Focus and may identify a specific workforce need. The Programming Focus will help identify the specific activities that are currently being done to meet this need, and inform strategies around how to promote these services or develop new ones.

Snow Consulting Services has the ability to navigate these complex dynamics and relationships between focus areas to help ensure community-responsive and operationally sustainable programs are developed. In my book, this is a recipe for success!

Rachel Murdoch is a Project Facilitator with Snow Consulting Services.  She has extensive experience in Student Services, including housing and student compliance.  She has worked nationally, and brings her professional network and vast expertise to Snow Consulting to represent the Program Focus area with our clients. 


In Focus: Operations

Written by:  Shannon Snow, AICP

I will never forget the first time I understood the value of having operational expertise present on the Snow Consulting Services Team.  I had been interviewing with potential clients, many of whom did not have the internal staff support to implement their visions. Sometimes they had internal expertise and lacked time, sometimes they had staff but lacked knowledge.  Many times, they had deficiencies in both staff and knowledge.  The idea that they could borrow an administrator as needed for operational support and advice resonated.  The knowledge that they could lean on a team to bring an outside eye to operational strategy, assist with budget and mission alignment, provide third party advice and information for decision makers was what these potential clients were asking for.

Snow responded by establishing the Operations Focus.

Efforts that look at the entire organization with an emphasis on governance, organizational sustainability, facilities, and mission typically fall within the Operations Focus.  Plans that have an Operations Focus tend to be messy and complicated, requiring the coordination of every area of the organization to create a vision, but require individual departments to execute specific elements of the plan.  They often have significant budget impacts, staffing requirements, and may require ongoing maintenance.  Operationally Focused plans may result in the need for program alignment efforts, additional considerations of community needs, and more.  Some examples of operational projects include:

  • Institutional Plan
  • Strategic Plan
  • Facilities Plan
  • Organizational Policy Development

Snow supports our clients by offering technical expertise, best practice information, and project facilitation services. We help our clients by providing a balanced approach to project development, acting as an extension of their staff to maximize internal and external talent and resources.  Our integrated approach to project facilitation helps our clients to achieve a balance between community needs, program excellence, and operational sustainability.

The Operations Focus supports projects within other areas by helping to facilitate discussion around what resources are available for implementation.  For example, if a new program is being developed the vision may be established with a Programming Focus, but could have operational implications such as budget and staffing requirements.  Our team assists with assessing these additional resources and helping to facilitate a conversation regarding the organizational priority of the project.  Because we consider the Operations, Community, and Programming Focus areas in every project, we help our clients develop an implementable plan that significantly improves service delivery while minimizing additional costs and organizational impacts.

Personally, I am excited to offer services within the Operations Focus to our clients. I am passionate about making sure that organizations have all the tools they need to be successful, and Snow Consulting Services offers them an avenue toward this expertise without requiring them to hire additional staff.  As a small company that depends on working and retired professionals on a project-basis we have the flexibility to provide the right level of expertise for the project.

Shannon Snow is the Principal at Snow Consulting Services. She is a licensed City Planner who focuses in facilities planning and operational support.  She has over a decade of professional experience and founded Snow Consulting Services in 2016.


An Introduction to Snow Consulting Services

Written by: Shannon Snow, AICP

It was about this time last year that I made the decision to found Snow Consulting Services.  I was working as the Assistant Director for Long Range Planning at a local Community College, but after a major facilities project had been passed to the architectural and construction teams and the acquisition of property for a new campus was complete the amount of time I spent performing facilities planning tasks was minimized, thus I started to collect other duties.  While I loved these jobs, nothing excites me more than planning for a new facility and aligning the educational and organizational goals prior to project identification to ensure student success.

It was during the holiday break that I came to the realization that if the largest Community College in the state couldn’t keep a facilities planner busy full time, there are other colleges that could use this function but likely are not large enough to employ a planner.  At the same time, I was serving on the board of two not-for-profit groups that were considering facilities issues, but there were limited resources available to them to evaluate growth and location based strategies.  It was the combination of these two facts that lead me to start Snow Consulting Services with the mission of providing high-level facilities planning and operational expertise to smaller colleges and not-for-profit organizations that may not be able to justify an internal staff position for these functions.

Since our establishment a year ago, Snow has grown both in mission and in staff.  In addition to myself we have added some project-based support allowing us to broaden our service offerings, providing a multi-faceted perspective to our clients.  Snow offers experience in the three major focus areas of Community, Programming, and Operations. This allows us to use our experienced professionals to provide a broad perspective and a streamlined approach that fosters communication between organizational divisions and individuals. Typically, projects are conducted within one organizational area.  Hiring Snow to assist with project facilitation, report generation, or advisory services ensures that the impacts to all areas of your organization will be considered in plan development.

Snow Consulting Services operates in the Middle Space between vision creation and major plan execution within your organizational context.  The Middle Space is where additional information is gathered, implementation strategies are discussed and a project delivery process is established.  The Middle Space offers an opportunity for organizations to evaluate the impacts of plans developed in specific focus areas within the context of other divisions, fostering effective communication and strategic alignment between all areas.  Snow Consulting Services assists our clients in navigating the Middle Space through the delivery of our major services; Project Facilitation, Report Generation, and Advisory Services.

Over the next month, we will continue to introduce you to our staff, focus areas, and services.  Following the introduction to the company, we will then use this forum to share best practice and industry information with you.  Thank you for your support, and we look forward to continuing to serve as an industry expert in the Middle Space.

Shannon Snow is the Principal at Snow Consulting Services. She is a licensed City Planner who focuses in facilities planning and operational support.  She has over a decade of professional experience and founded Snow Consulting Services in 2016.